Teva
Product Campaign
Director: Tate Larrick + Sean Collier
Creative Director: Lyndsey Lee Faulkner
overview
Hold onto your socks (or don’t, because who needs them?)—meet the Hydratrek, Teva’s newest high-performance sandal that’s ready to get down and dirty in, well, just about anywhere. Teva told us to "get weird," and we said, "Challenge accepted." So, we dove headfirst into the deep end of bizarre, channeling the offbeat energy of internet cult classics and our creek-hopping, mud-splashing childhoods.
This video isn’t just a launch—it’s an adventure in absurdity. Expect sandal-shredding, water-wading, and a whole lot of, "Wait, what just happened?"