Patagonia:
Worn Wear

Digital Campaign
Director: Donnie Hedden
Producer: Charlotte Brace

overview:

We’re grateful to support a mission we care deeply about: Patagonia’s Worn Wear program—extending the life of garments through repair, reuse, and recycling.

Over the years, we’ve aimed to capture the essence of Worn Wear—showing how old gear can find new life. It’s about keeping clothes out of landfills, making sustainability a habit, and have a great time.

photo by Donnie Hedden

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